Fix your sales. Fix your processes. Keep your customers
I help SMBs, digital agencies and platforms build sales teams that close, operations that convert, and commercial leadership that scales, drawing on 35 years of sales and marketing leadership in directories, local search and digital marketing across Europe and North America.
Three ways to lift commercial performance
Focused, hands-on engagements. No bloated decks — practical changes your team can run with.
Diagnose. Design. Deliver. Embed.
Diagnose
Interviews, pipeline and data review to find where revenue is leaking.
Design
A prioritised plan: quick wins first, structural changes second.
Deliver
Hands-on implementation alongside your team — not just recommendations.
Embed
Metrics, rhythms and coaching so the gains stick after I step back.
I’m Paul Wood.
For 35 years I’ve led sales and marketing in the directories, local search and digital marketing industry — as a management board member at Herold in Austria, VP Marketing at SuperPages (Verizon) Canada, Group CMO at FCR Media and VP Sales, Marketing & Partnerships at Insites.
I co-chair the Sales Directors’ Roundtable at Siinda, and I’ve spent my career on the practical side of growth: building teams, fixing pipelines and turning strategy into revenue.
Latest thinking
- Operational Efficiency
The handoff tax: where leads go missing between marketing and sales
Coming soon - Sales Leadership
Segmentation before scripts: why good reps chase the wrong accounts
Coming soon - Fractional Leadership
When a fractional CMO makes sense — and when it doesn’t
Coming soon
Where is your revenue leaking?
A free 30-minute call to talk through your sales, operations or leadership challenge.