From first segment to renewed contract.
I help SMBs, digital agencies and platforms build sales teams that close, operations that convert, and commercial leadership that scales — drawing on 35 years of sales and marketing leadership in directories, local search and digital marketing across Europe and North America.
Three ways to lift commercial performance
Focused, hands-on engagements. No bloated decks — practical changes your team can run with.
Diagnose. Design. Deliver. Embed.
Diagnose
Interviews, pipeline and data review to find where revenue is leaking.
Design
A prioritised plan: quick wins first, structural changes second.
Deliver
Hands-on implementation alongside your team — not just recommendations.
Embed
Metrics, rhythms and coaching so the gains stick after I step back.
I’m Paul Wood.
For 35 years I’ve led sales and marketing in the directories, local search and digital marketing industry — as a management board member at Herold in Austria, VP Marketing at SuperPages (Verizon) Canada, Group CMO at FCR Media and VP Sales, Marketing & Partnerships at Insites.
I co-chair the Sales Directors’ Roundtable at Siinda, and I’ve spent my career on the practical side of growth: building teams, fixing pipelines and turning strategy into revenue.
Latest thinking
- Operational Efficiency
The handoff tax: where leads go missing between marketing and sales
- Sales Leadership
Segmentation before scripts: why good reps chase the wrong accounts
- Fractional Leadership
When a fractional CMO makes sense — and when it doesn’t
Where is your revenue leaking?
A free 30-minute call to talk through your sales, operations or leadership challenge.