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We are a personal consulting firm that works with small and medium sized businesses to plan and execute strategies that drive growth and profitability.


Whether you are a start-up or micro business or a €100+ million business, we will give you the same attention and rigorous analysis to ensure that you win in the market.


We are based in Tallinn, Estonia and work across Europe.  We are a young, dynamic team that offers creativity, drive and results.


Paul Wood - Managing Partner

Paul has been working with small and medium sized businesses for nearly 30 years and is a specialist in strategic planning, product development and Go-to-Market strategies. He brings his extensive global experience and cultural understanding to local challenges to deliver results.


Working for Fortune 10 companies and small start-ups in the United States and Europe has given an insider's view of the different challenges faced by each type of business.


Raised in the United Kingdom before attending university in the United States, Paul has lived in 9 different countries during his career and is now settled in Estonia.


Paul holds an MBA degree in Marketing.

Christel Elias - Creative Director

As a visual artist, Christel is able to conceptualise and communicate business ideas in ways that are fresh and contemporary.


Her formal training in graphic design combined with her artistic approach provides the foundation for understanding target marketing and messaging to produce work that resonates with the target audiences.


Christel is a native Estonian and fluent in both Estonian and English.


Christel holds an BA (Hons) degree in Graphic Design.